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Case Studies

Turning Crisis into Credibility.

  • Barings Law
  • Legal Services

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  • Crisis Management, Media Relations, Reputation Building, Thought Leadership
The Brief

Barings Law approached Inked PR in the wake of the high-profile Capita data breach, where thousands of individuals had their sensitive information compromised. The firm sought support to quickly position itself as a leading voice in legal action, gain media traction, and establish public trust during a delicate time.

Our Strategy

We implemented a targeted crisis PR campaign, combining reactive storytelling with strategic national media outreach. Our key activities included:

  • Crafting press releases that balanced urgency and authority
  • Distributing stories to trusted contacts across national and legal media
  • Supporting media interviews with prepared statements and positioning points

Coordinating with journalists at The Register, Financial Times, Daily Mail, and more

Results

📣 National Coverage: Secured press in over 20 top-tier media outlets
 📈 Client Sign-Ups: Over 8,000 claimants signed up in just 6 months
 🏛 Reputation Boost: Positioned Barings Law as a go-to expert on data breach claims

“Inked PR’s work on the Capita data breach, along with their overall media strategy for Barings Law, has been outstanding, driving our claimants into the thousands and consistently enhancing our firm’s visibility and success.”

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