Case Studies

PR for Purpose-Driven Growth

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The Brief

Manchester-based recruitment firm The City Recruiter aimed to promote its first charity rugby event at the Etihad Complex, with a fundraising goal of £10,000. They needed high-impact regional coverage to drive donations and brand goodwill.

Our Strategy
  • Built a hyper-local press strategy tied to the cause and event story
  • Crafted engaging media alerts and visual-led press packs
  • Pitched to regional editors and charity/lifestyle desks
  • Provided day-of media support at the event
Results

🌟 Fundraising Boost: Over £50,000 raised — 5x the original target
📉 Media Coverage: Featured in Manchester Evening News, Manchester World and more
🙌 Community Uplift: Built goodwill with press and local audiences

“From concept to coverage, they smashed our targets and amplified our community reach.”

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Ready to Steal the Spotlight?

Let’s craft the story that gets you seen.
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In the fallout of the Capita data breach, Barings Law partnered with Inked PR to transform panic into authority—securing top-tier national coverage and driving over 8,000 claim sign-ups in just six months.
For its first charity rugby event at Manchester’s Etihad, The City Recruiter and Inked PR exceeded a £10 000 goal—raising over £50 000 and earning extensive regional coverage.
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